{"id":6839,"date":"2025-02-05T14:28:42","date_gmt":"2025-02-05T13:28:42","guid":{"rendered":"https:\/\/www.cobega.com\/cobegas-first-coca-cola\/"},"modified":"2025-03-31T09:38:45","modified_gmt":"2025-03-31T07:38:45","slug":"cobegas-first-coca-cola","status":"publish","type":"page","link":"https:\/\/www.cobega.com\/en\/cobegas-first-coca-cola\/","title":{"rendered":"Cobega\u2019s First Coca-Cola"},"content":{"rendered":"

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HISTORY<\/p>\n

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Cobega\u2019s FIRST COCA-COLA<\/h3>\n

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HISTORY<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/la-primera-coca-cola-de-cobega-principal-red.png” title_text=”la-primera-coca-cola-de-cobega-principal-red” align=”center” _builder_version=”4.27.4″ _module_preset=”default” custom_padding_tablet=”||15px||false|false” custom_padding_phone=”||15px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#efefed” positioning=”none” z_index=”1″ custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/coca-cola-almogavares.png” title_text=”coca-cola-almogavares” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” module_alignment=”center” custom_padding=”3.75rem||3.75rem||true|false” custom_padding_tablet=”0rem||50px||false|false” custom_padding_phone=”0rem||50px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”ModernoFB-Light|300|||||||” header_3_text_color=”#000000″ header_3_font_size=”36px” header_3_letter_spacing=”0.22px” header_3_line_height=”44px” max_width=”840px” module_alignment=”right” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|tablet” header_3_letter_spacing_tablet=”0.13px” header_3_letter_spacing_phone=”0.13px” header_3_letter_spacing_last_edited=”on|tablet” header_3_line_height_tablet=”26px” header_3_line_height_phone=”26px” header_3_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

On 31 March 1953, the first crate of Coca-Cola bottles produced at the Almog\u00e0vers factory, which was located just behind the Bebidas Carb\u00f3nicas D plant, was launched on the market.<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#efefed” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”91%” custom_margin=”0px||0px||false|false” custom_padding=”7.5rem||7.5rem||true|false” custom_padding_tablet=”0rem||30px||false|false” custom_padding_phone=”0rem||30px||false|false” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/cobega-daurella.png” title_text=”cobega-daurella” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||align-items: flex-end;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DMSans-VariableFont|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_letter_spacing=”-0.02px” text_line_height=”24px” max_width=”416px” module_alignment=”right” global_colors_info=”{}”]This first Coca-Cola was produced almost two years after the creation of Cobega, once construction of the factory was completed and having overcome the difficult negotiations for importing machinery, buying vehicles and obtaining the sugar quotas and new industrial licences, which was extremely complicated given the precarious economic situation of Spain at the time.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_3,1_3″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”ModernoFB-Light|300|||||||” header_3_text_color=”#000000″ header_3_font_size=”36px” header_3_letter_spacing=”0.22px” header_3_line_height=”44px” max_width=”843px” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|tablet” header_3_letter_spacing_tablet=”0.13px” header_3_letter_spacing_phone=”0.13px” header_3_letter_spacing_last_edited=”on|tablet” header_3_line_height_tablet=”26px” header_3_line_height_phone=”26px” header_3_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

James Farley, chairman of The Coca-Cola Export Corporation, attended the opening ceremony and, that same evening, the Daurella family held an Extraordinary Shareholders\u2019 Meeting of Cobega at their home to celebrate the event.<\/h3>\n

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In the first factory on Carrer dels Almog\u00e0vers, only 19.6 cl bottles were produced in crates of 24, with an initial production of 2000 bottles per hour, which were distributed by just five delivery trucks. In its first year of activity, Cobega\u2019s sales, boosted by a strong advertising campaign, reached 200 000 crates, the equivalent of 1 136 000 litres. <\/span><\/p>\n

” content_phone=”<\/p>\n

In the first factory on Carrer dels Almog\u00e0vers, only 19.6 cl bottles were produced in crates of 24, with an initial production of 2000 bottles per hour, which were distributed by just five delivery trucks. In its first year of activity, Cobega\u2019s sales, boosted by a strong advertising campaign, reached 200 000 crates, the equivalent of 1 136 000 litres. <\/span><\/p>\n

” content_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” text_font=”DMSans-VariableFont|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_line_height=”24px” max_width=”385px” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]In the first factory on Carrer dels Almog\u00e0vers, only 19.6 cl bottles were produced in crates of 24, with an initial production of 2000 bottles per hour, which were distributed by just five delivery trucks. In its first year of activity, Cobega\u2019s sales, boosted by a strong advertising campaign, reached 200 000<\/span> crates, the equivalent of 1 136 000 liters.<\/span><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||6.56rem||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_font=”DMSans-VariableFont|300|||on||||solid” link_text_color=”#555759″ link_font_size=”16px” link_letter_spacing=”0.16px” link_line_height=”56px” text_orientation=”center” global_colors_info=”{}”]Go to Highlights<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#efefed” width=”100%” custom_padding=”25px|25px|25px|25px|true|true” sticky_position=”bottom” sticky_limit_top=”body” sticky_offset_surrounding=”off” sticky_transition=”off” motion_trigger_start=”top” custom_css_free_form=”.cbg-menu-comunicacion-responsive-container {|| overflow-x: auto;|| white-space: nowrap;|| -ms-overflow-style: none; \/* Internet Explorer 10+ *\/|| scrollbar-width: none; \/* Firefox *\/||}||||.cbg-menu-comunicacion-responsive-container::-webkit-scrollbar {|| display: none; \/* Safari and Chrome *\/||}||||.cbg-menu-comunicacion-responsive {|| display: flex;|| gap: 10px; \/* Adjust the gap between links as needed *\/||}||||.cbg-menu-comunicacion-responsive a {|| position: relative;|| text-decoration: none;|| color: #707070; \/* Default text color *\/|| transition: color 0.3s ease-in-out;||}||||.cbg-menu-comunicacion-responsive a::before {|| \/*|| content: ‘?’; || font-family: FontAwesome !important;|| color: #A41F35;|| opacity: 0;|| transition: opacity 0.3s ease-in-out;|| padding-right: 5px;|| font-weight: bold;|| *\/||}||||.cbg-menu-comunicacion-responsive a:hover::before,||.cbg-menu-comunicacion-responsive a.active::before {|| opacity: 1;||}||||.cbg-menu-comunicacion-responsive a:hover,||.cbg-menu-comunicacion-responsive a.active {|| color: #000000; \/* Text color on hover or when active *\/||}” border_radii=”off|24px|24px||” global_colors_info=”{}”]<\/p>\n

<\/p>\n
Code of Ethics<\/a> Ethics Channel<\/a> Reports<\/a> Highlights<\/a> <\/div>\n

<\/div>\n

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