{"id":6835,"date":"2025-02-05T14:28:17","date_gmt":"2025-02-05T13:28:17","guid":{"rendered":"https:\/\/www.cobega.com\/50th-anniversary-of-the-death-of-santiago-daurella-de-rull\/"},"modified":"2025-03-26T15:14:01","modified_gmt":"2025-03-26T14:14:01","slug":"50th-anniversary-of-the-death-of-santiago-daurella-de-rull","status":"publish","type":"page","link":"https:\/\/www.cobega.com\/en\/50th-anniversary-of-the-death-of-santiago-daurella-de-rull\/","title":{"rendered":"50th Anniversary of the Death of Santiago Daurella de Rull"},"content":{"rendered":"

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HISTORY<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”ModernoFB-Light|300|||||||” header_3_font_size=”48px” header_3_letter_spacing=”0.29px” header_3_line_height=”53px” max_width=”628px” header_3_font_size_tablet=”28px” header_3_font_size_phone=”28px” header_3_font_size_last_edited=”on|tablet” header_3_letter_spacing_tablet=”0.17px” header_3_letter_spacing_phone=”0.17px” header_3_letter_spacing_last_edited=”on|tablet” header_3_line_height_tablet=”36px” header_3_line_height_phone=”36px” header_3_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

50th ANNIVERSARY of the Death of Santiago Daurella de Rull<\/h3>\n

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HISTORY<\/p>\n

[\/et_pb_text][et_pb_image src=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/s-daurella.png” title_text=”s-daurella” align=”right” force_fullwidth=”on” src_tablet=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/s-daurella.png” src_phone=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/s-daurella.png” src_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”default” height=”100%” max_height=”100%” custom_padding_tablet=”||25px||false|false” custom_padding_phone=”||25px||false|false” custom_padding_last_edited=”on|tablet” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#efefed” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_row column_structure=”2_3,1_3″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_margin_tablet=”||0px||false|false” custom_margin_phone=”||0px||false|false” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px||true|false” custom_padding_tablet=”0px||0px||true|false” custom_padding_phone=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/s-daurella-y-f-daurella-coca-cola.png” title_text=”s-daurella-y-f-daurella-coca-cola” align=”center” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|tablet” module_alignment=”left” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”90%” module_alignment=”center” custom_padding=”3.75rem||3.75rem||true|false” custom_padding_tablet=”25px||25px||true|false” custom_padding_phone=”25px||25px||true|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_3_font=”ModernoFB-Light|300|||||||” header_3_text_color=”#000000″ header_3_font_size=”36px” header_3_letter_spacing=”0.22px” header_3_line_height=”44px” max_width=”840px” module_alignment=”right” header_3_font_size_tablet=”22px” header_3_font_size_phone=”22px” header_3_font_size_last_edited=”on|tablet” header_3_letter_spacing_tablet=”0.13px” header_3_letter_spacing_phone=”0.13px” header_3_letter_spacing_last_edited=”on|tablet” header_3_line_height_tablet=”26px” header_3_line_height_phone=”26px” header_3_line_height_last_edited=”on|tablet” global_colors_info=”{}”]<\/p>\n

On 30 December 1974, the founder of Cobega and the driving force behind the expansion of the Daurella family\u2019s businesses, Santiago Daurella de Rull, died.<\/h3>\n

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He was born in 1898 and was a tireless entrepreneur who was always looking for new opportunities. He modernised and extended Casa Jos\u00e9 <\/span>Daurella<\/span>, the cod import company founded by his grandfather in the mid-19th century, the beginnings of<\/span> Copesco<\/span> and <\/span>Sefrisa<\/span>. At the start of the 1940s, given the challenges of importing salted fish in a Europe immersed in the Second World War, he diversified investments and entered the fruit juice and drinks sector with <\/span>Untomate<\/span>, Bebidas Carb\u00f3nicas D and <\/span>Sandaru<\/span>. This was a key experience, for his innovative vision of production and distribution systems, which resulted in him being granted the first Coca-Cola franchise in Spain following the Spanish Civil War. <\/span><\/p>\n

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This was how Cobega was founded in 1951, the bottler of the famous soft drink for the metropolitan area of Barcelona, which, over the years and with the help of his sons, he would expand to cover the whole of Catalonia.<\/h3>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” positioning=”none” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ use_custom_gutter=”on” gutter_width=”4″ make_equal=”on” custom_padding_last_edited=”on|tablet” _builder_version=”4.27.4″ _module_preset=”default” width=”91%” custom_margin=”0px||0px||false|false” custom_padding=”7.5rem||7.5rem||true|false” custom_padding_tablet=”0rem||0rem||true|false” custom_padding_phone=”0rem||0rem||true|false” global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” custom_css_main_element=”display: flex;||align-items: flex-end;” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”DMSans-VariableFont|300|||||||” text_text_color=”#000000″ text_font_size=”16px” text_letter_spacing=”-0.02px” text_line_height=”24px” max_width=”416px” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|tablet” module_alignment=”right” global_colors_info=”{}”]<\/p>\n

Good management made the <\/span>Daurella family <\/span>preferential partners of Coca-Cola and gave them access to other Spanish and foreign franchises in Europe and Africa, thus laying the foundations for the third generation to transform<\/span> Cobega <\/span>into a holding company in the 21st century.<\/span><\/span> <\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.cobega.com\/wp-content\/uploads\/2025\/02\/s-daurella-cobega-sa.png” title_text=”s-daurella-cobega-sa” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”90%” custom_margin=”0px||0px||false|false” custom_margin_tablet=”50px||||false|false” custom_margin_phone=”50px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||6.56rem||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” link_font=”DMSans-VariableFont|300|||on||||solid” link_text_color=”#555759″ link_font_size=”16px” link_letter_spacing=”0.16px” link_line_height=”56px” text_orientation=”center” global_colors_info=”{}”]Go to Highlights<\/a>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.27.4″ _module_preset=”default” width=”100%” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_code disabled_on=”off|off|on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”#efefed” width=”100%” custom_padding=”25px|25px|25px|25px|true|true” sticky_position=”bottom” sticky_limit_top=”body” sticky_offset_surrounding=”off” sticky_transition=”off” motion_trigger_start=”top” hover_enabled=”0″ custom_css_free_form=”.cbg-menu-comunicacion-responsive-container {|| overflow-x: auto;|| white-space: nowrap;|| -ms-overflow-style: none; \/* Internet Explorer 10+ *\/|| scrollbar-width: none; \/* Firefox *\/||}||||.cbg-menu-comunicacion-responsive-container::-webkit-scrollbar {|| display: none; \/* Safari and Chrome *\/||}||||.cbg-menu-comunicacion-responsive {|| display: flex;|| gap: 10px; \/* Adjust the gap between links as needed *\/||}||||.cbg-menu-comunicacion-responsive a {|| position: relative;|| text-decoration: none;|| color: #707070; \/* Default text color *\/|| transition: color 0.3s ease-in-out;||}||||.cbg-menu-comunicacion-responsive a::before {|| \/*|| content: ‘?’;|| font-family: FontAwesome !important;|| color: #A41F35;|| opacity: 0;|| transition: opacity 0.3s ease-in-out;|| padding-right: 5px;|| font-weight: bold;|| *\/||}||||.cbg-menu-comunicacion-responsive a:hover::before,||.cbg-menu-comunicacion-responsive a.active::before {|| opacity: 1;||}||||.cbg-menu-comunicacion-responsive a:hover,||.cbg-menu-comunicacion-responsive a.active {|| color: #000000; \/* Text color on hover or when active *\/||}” border_radii=”off|24px|24px||” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

<\/p>\n
Code of Ethics<\/a> Ethics Channel<\/a> Reports<\/a> Highlights<\/a> <\/div>\n

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